The Fear of Direct Marketing

Direct marketing fear

Let me state this upfront – I am no direct marketing expert. But it is such an important topic that I feel the need to share the little that I know with my clients. The below is mostly relevant for direct mail – good old letters through a post box. While many of the princi
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How to write an effective sales letter

Not sure about you but I hope to find one of these leaflets in my letterbox everytime I come home! Simple and irresistible! Sales letters can be very powerful if written well and bring you significant increase in sales when used as part of well targeted direct mail strategy. By using
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